Thank you for your hard work on the detailed failure analysis about Toshiba HD-DVD. I really learn a lot from you article and learn to use what we have lnt in class to analysis the failure of HD-DVD.At first I don’t know what HD-DVD is . Then I go to WIKI to find out the parameter of HD-DVD. I totally agree your idea—the failure of HD DVD is due to a more powerful competitor Sony Blu-ray disc.So your article create a part “Timeline for emerging of HD-DVD” just illustrate HD-DVD and Blu-ray appear almost at the same time is great!
In technical, it was not an innovation product, it was just improvement of DVD.
while Sony’s Blu-ray disc is an innovation product in many aspects. It has better view quality and more storage than HD-DVD.In market,the format war moved to the war between new generation of game consoles globally, Sony has included Blu-ray in PS3 console with video player function to increase the adoption of Blu-ray hardware to battle with HD-DVD. In contrast, HD-DVD supported by Microsoft, launched HD-DVD player on XBOX 360. Comparing to Sony, this HD-DVD player is an optional item for XBOX 360.Sony has a greater advantage as it has access to in-house installed user base and complementary platforms (ie. Sony Pictures, Sony Electronics, PS3 all belong to the same Sony Corporation)
Your “Industry analysis that Toshiba situated by Porter’s Five Forces” is also attractive although some part of this I don’t understand. What’s more here is also a point you mentioned that everybody may forget---- cooperators reason.Sony and Toshiba started a next generation DVD standard battle with each other. Sony’s Blu-Ray technology was supported by a consortium that included Philips, Matsushita, Hitachi, and others. In contrast, Toshiba HD-DVD was supported by the DVD Forum, making it the “official” successor to the DVD format.As we can see, Sony had powerful background and also had many strong commercial partner whom have the same interest. This lead Sony win the battle directly.
In my opinion , because of technology trend and innovation globally everything will change ,the new will represent old. Thank you for sharing.
Group11-Sony walkman
Thank you for sharing this amazing case!
In my mind Sony MD-player is well-design and power-functional electronic product. I really like it but it was too expensive at that time so I can’t afford it.But my friend had one, it could perform really good quality sound and using it listening music was really enjoyable. At that time , owning an MD player represent fashion and wealth in mainland China.
I quite appreciate your article, the picture and youtube video fit the content very well .In addition the author also present us the detail data in the chart help us to learn some strategies and market plan made by Sony. The chart of competitors analysis let me know about the each company’s share in portable player market . But I think competitor is not the important reason of the failure of MD-player.
Also Sony did bad in market research or selling strategy in different countries ,for example the inappropriate market strategy in the US .
In my opinion ,the most important reason cause MD-player’s failure is the global
technology trend which you mentioned in the article. From Physical to Digital and From divergence to convergence. In 1998 when MP3 player appeared, the history of portable music player totally changed. This is what MGT 5516 tells us.
Here I make a suppose, if Sony have done well in both market strategy, customer services strategy and price strategy, it will also disappear in history because of the global technology trend.
So, to be an early adopter is important in the modern world.Thank you group11 for giving us the fantastic article.
Group 12 Nokia
Many
people know that Apple and Android crushed Nokia in the smart phone market. But
still other aspects make Nokia phone disappear just as this article shows us .First
of all ,thanks for you hard working ,this is a fantastic article analysis all
aspects of Nokia’s failure. The advantages of your blog is simple but concisely
illustrate the idea clearly. Use just very simply words let reader
easily understand but have strong material to support your
illustration.
Analysis (e.g. SWOT Analysis, Porter’s Five Forces
Analysis and the Globalization Influence Analysis) illustrate why Nokia fail in various
aspects. In this part the picture the video and chart fit the content
very well . But in my mind ,Nokia didn’t lack innovation. Their R&D
department is powerful and creative. Nokia always focus on how to improve the
camera such function consumer do not care much. With such R&D teams, it is
surprised to know from the story that Nokia missed to implement the new
technology in their products and failed to convert such great technology
development to business. And for my opinion the main mistake that Nokia ever
made is to make connection with Microsoft. The head of Nokia is too stubborn may be he want
to against the global technology trend.
As the reason mentioned above. The main reason is just we
all know ---compared with iPhone and android phone Nokia is not easily used and
having less function but not cheap.
